Personalizing WordPress

It is one thing to personalize your emails by using an autoresponder service like Aweber or GetResponse.  It is another to personalize your self hosted WordPress blog.

Personalizing your WordPress blog can be done using “shortcodes“.

So what are they?

Introduced in WordPress 2.5 is the Shortcode API, a simple set of functions for creating macro codes for use in post content. … It enables plugin developers to create special kinds of content (e.g. forms, content generators) that users can attach to certain pages by adding the corresponding shortcode into the page text.

Huh?  Does that make sense ?

Lets forget all the techy mumbo jumbo and talk about what shortcodes can do for you.

Increase Your Conversions

That’s a bold claim.

Lets say that you want to increase your conversions  as taught in Autoresponder Madness.

What do you do?  You segment your list.

You email your autoresponder subscribers a link to a page that has a signup form for a new mailing list.

This signup form is for people who have an interest in a particular subject.

You ask them to signup for that specific mailing list.

IMPORTANT:  If they signup for the new mailing  list, you keep them on the original mailing list – do not remove them from the original.

Just use a simple autoresponder form like this one from Aweber:

For those that have expressed an interest in what you are offering, i.e. – for those that signed up for the new mailing list, you talk to them, and only them, about what they are interested in.

If you have done your work – provided value to the people who have expressed an interest in the particular subject, then when you do make an offer related to that subject you would expect that your conversion rate would be much higher.

Or think of it this way, have you ever been on someone’s email list because you purchased one of their products … and from there on out you get pounded by offers – offers that you don’t really care about?

Wouldn’t you prefer to be asked if you would like to receive information about what they are promoting? If only they would segment their mailing list like I am showing, you might actually want to receive more emails from them …

Make It Drop Dead Simple

Here’s where the personalization comes in … and shortcodes!

See that autoresponder form I placed up above?

By using WordPress’s shortcodes, I am able to drop in a person’s email address and name in the form and only need the person to click the “Submit” button (or in CPA terms, “prepop” = pre-populate).

But, but, but … yes, people are lazy – me included.  If you can make it just that much easier for them to do something, then by all means, do so and expect that your conversion rate will be higher.

I Have Made It Even Easier

I have created a short – and I do mean short – email course on how to do this.

The first email includes a link to a 11 page PDF file that shows you how to:

  • Add two shortcode functions to your WordPress blog
  • Setup a redirect script
  • Personalize your posts and pages
  • Create and use your personalized links

The second email includes instructions on how to “prepop” your Aweber or Getresponse autoresponder form with name and email.

You can purchase this course by clicking HERE.

Comments on this entry are closed.

Previous post:

Next post: