Good questions.

The added “-” is overkill on my part. It just makes the urls prettier (hxxp://www.davewooding.com/kobe-beef.html versus hxxp://www.davewooding.com/kobe%20beef.html).

The way I handle the incoming keyword, i.e. – preg_replace(“/-/”, ” “, $keyword);, will display kobe-beef.html and kobe%20beef.html the same way, “kobe beef”.

Thanks.

Dave

Question: what does adding a dash, “-”, in between your default word do for you in the destination URL. My understanding is that if the keyword fits in the destination URL field (which any google keyword would since 1024 characters are allowed), it is displayed, if not, the default text “Kobe Beef” in this example would be displayed. I understand the destination URL is NEVER displayed for the ad.

So let’s say the query is “buy kobe beef online right now”.

The destination URL would be: http://www.davewooding.com/buy kobe beef online right now.html (note the spaces between words). From your experience, does google encode the destination URL with %20 for spaces?

Second, what is the purpose of putting the dash in the default destination URL DKI parameter if a) no ad will ever get directed to the default value (which would be http://www.davewooding.com/kobe-beef.html) because all keyword queries have enough room to fit in the destination URL field and b) I have not read anything indicating that if you substitute dashes for spaces in default DKI values that those spaces would be filled with dashes.

Can you explain why it is important to put dashes in the destination URL default {KeyWord:Kobe-Beef}?

Thanks!