hxxp://www.example.com/{KeyWord: Default}.html

You could do this:

hxxp://www.example/a-particular-page/?keyword={KeyWord: Default}

Create a short code function in wordpress that sets a cookie (or session) variable for that keyword. Then use that short code inside your page or post.

Something like this in your functions.php file for your theme:

function custom_keyword() {
if (!$isset($_COOKIE['keyword'])) {
setcookie(“keyword”, strip_tags(trim($_GET['keyword'])));
}
return $_COOKIE['keyword'];
}

add_shortcode(‘keyword’, ‘custom_keyword’);

P.S. – Completely winging it on this – not sure if this will work or even answers your question …

P.S.S. – Or pay for it (yes, that is an affiliate link).

That was a great description — thanks.

I need to tweak it slightly; I want to do dynamic keyword insertion into multiple existing WordPress pages, so I can’t use the index.html file. Obviously for each inbound Adwords visit I will know which ‘base page’ I want to be customized with the appropriate URL, and I can include this in some way in the starting URL.

How could I do this?

Off hand, no.

Would you provide an example of your title? When you say you know the keyword is less than 25 spaces for the title, does that include any other content in your title?

http://adwords.google.com/support/aw/bin/answer.py?hl=en&safe=on&answer=46454

Use the contact link if you would like to provide a specific example, http://www.davewooding.com/contact/

Thanks.

Dave

I have followed all the instruction in using dynamic keywords in my title and line text but I can only get the default text to appear in my ad. This is occurring when I know the keyword is less than 25 spaces for the title. Do you have any suggestions?

Thanks,

Tim

If you want to be absolutely positive, then run an Adwords campaign and click on one of your ads

Otherwise, create a link to your site like this: hxxp://www.example.com/test-keyword.html and visit that page checking that “test keyword” shows up as expected.

Dave

Thanks for your post…great info. What would be a good way to test the code after making the changes to ensure that it is working properly?

Thanks,
Paul

I had another look at the various files I acquired with the original script, I had neglected to change the $_GET variable, and looking at the .htaccess file I needed to change the base variable. I now have the desired end result.

If you go to http://www.____/___/xxx.html change the xxx for any single word term, it should return an index page showing the value you used as xxx as a keyword and also in the page title. Then if you change the xxx to another value, such as kobe beef another page is displayed.
The resultant page is very basic, I will now be able to work on the rest of the design.

From your description, it sounds like the solution is to remove:

RewriteBase /

from the .htaccess file in the subdirectory.

If that doesn’t work, use the contact link to send me more details.

Thanks.

Dave

UPDATE: This solution works for subdirectories. Include a .htaccess in your subdirectory that looks like this.

RewriteEngine On
RewriteBase /subdirectory
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^([^/]+).html?$ index.php?q=$1 [L]

Replace subdirectory with the appropriate subdirectory name

Please feel free to email me if you require more information.

Regards and again thanks for a very informative article.

Jeff

Good questions.

The added “-” is overkill on my part. It just makes the urls prettier (hxxp://www.davewooding.com/kobe-beef.html versus hxxp://www.davewooding.com/kobe%20beef.html).

The way I handle the incoming keyword, i.e. – preg_replace(“/-/”, ” “, $keyword);, will display kobe-beef.html and kobe%20beef.html the same way, “kobe beef”.

Thanks.

Dave